Salesforce · 6× Certified · AI Projects

Hi, I'm
Flavio
Macciocchi.

Associate Technical Manager specialising in Salesforce, Marketing Automation and AI-powered enterprise solutions. I help clients transform their business processes and customer experience through cloud technology and artificial intelligence. Based in Milan, Italy.

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6× Certified

Milan, Italy

AI Projects

Career

My experience

Lutech Group · TenEnigen

Associate Technical Manager

2022 — Present · Milan

Technical team and project management for enterprise Salesforce implementations. Architectural oversight of CRM, Marketing Cloud and AI-powered solutions for Italy's leading companies. Pre-sales support and Design Authority.

TenEnigen · Cloud Computing Consulting

Senior Salesforce Consultant

2018 — 2022 · Milan

Implementation of Salesforce Marketing Cloud, Data Cloud and CRM solutions for enterprise clients across Retail, Fashion and Food & Beverage. Technical lead for configuration, integration and training activities.

Lutech Group

Manager — Digital Experience

2022 — Present

Coordination of consulting engagements across Marketing Automation, Data Cloud and AI. Primary point of contact for commercial delivery, providing strategic guidance on project roadmaps and digital transformation journeys.

Lutech · TenEnigen

Salesforce Authorized Trainer

2019 — Present

Delivery of Salesforce certified training for enterprise clients. Italy's first and only Salesforce Authorized Training Provider, covering Marketing Cloud, Sales Cloud, Data Cloud and Agentforce AI curricula.

Artificial Intelligence

AI-powered innovation

Driving Business Value with Artificial Intelligence

I currently lead AI-powered projects that support clients' core business operations and optimise their production workflows. By combining large language models — including OpenAI's GPT family — with Salesforce Agentforce and Data Cloud, I design intelligent automation that shifts teams from repetitive manual work to high-value strategic supervision. The result: faster processes, significantly lower operational costs, and smarter customer experiences at scale — without increasing headcount.

  • –85%

    Effort reduction per case

  • 6×

    Throughput increase

  • 400h

    Monthly hours freed per team

  • 10–20s

    AI processing per ticket

Process Automation

Replacing manual, repetitive workflows with AI agents that extract data, generate responses and route cases — freeing teams to focus on validation and high-value strategy rather than execution.

Intelligent Customer Experience

Leveraging Salesforce Agentforce and Data Cloud to build unified customer profiles and deliver personalised AI-driven communication journeys across all digital channels.

Data-Driven Decision Making

Designing CDP and Data Analytics architectures that feed AI models with high-quality, segmented data — turning raw information into actionable business intelligence and measurable outcomes.

Expertise

Skills & Certifications

Artificial Intelligence

  • OpenAI / GPT
  • Salesforce Agentforce
  • AI Automation
  • Prompt Engineering
  • Human-in-the-Loop
  • LLM Integration

Marketing Technology

  • Salesforce Marketing Cloud
  • MC Next
  • Marketing Cloud Engagement
  • Account Engagement
  • Journey Builder

Data & CDP

  • Salesforce Data Cloud
  • Data Spaces
  • Identity Resolution
  • CDP Architecture
  • Data Analytics

Channels & Platforms

  • WhatsApp Business
  • RCS
  • Email
  • Push Notifications
  • SMS

Technical

  • AMPscript
  • SQL
  • REST API
  • HTML5 / CSS
  • Linux

Salesforce Certifications

  • Marketing Cloud Administrator
    Salesforce
  • Marketing Cloud Consultant
    Salesforce
  • MC Email Specialist
    Salesforce
  • Salesforce Administrator
    Salesforce
  • Data Cloud Consultant
    Salesforce · 6× Certified Trailblazer

Portfolio

Selected projects

La Piadineria · AI

AI-Powered Case Management

OpenAI-based POC transforming manual ticket handling: from 18 min to 3 min per case, with an 85% effort reduction and 6× throughput increase using human-in-the-loop validation.

  • OpenAI
  • AI Automation
  • Case Management

Tinexta · TIH

Data Cloud & MC Next Setup

End-to-end configuration of a dedicated Data Space and deployment of Marketing Cloud Next with Data Kits, Data Streams and Identity Resolution on an enterprise org.

  • Data Cloud
  • MC Next
  • Identity Resolution

Infocert

30+ Data Cloud Use Cases

Feasibility study across 30+ use cases for Data Cloud adoption. Defined implementation roadmap with dedicated Data Space architecture for data segregation and governance.

  • Data Cloud
  • Advisory
  • Use Case Design

Sky

Marketing Cloud Integration

Implementation and integration of Salesforce Marketing Cloud within the Sky ecosystem. Multichannel campaign management and optimisation of customer communication flows.

  • Marketing Cloud
  • Omnichannel
  • CRM

Enterprise Clients

Contact Strategy Advisory

Strategic support for multivariate test design and communication optimisation — channels, content, offers and timing — for retail, fashion and food & beverage clients.

  • A/B Testing
  • Strategy
  • Omnichannel

Lutech · TenEnigen

Salesforce Certified Training

Delivery of Salesforce certified training programmes for Italian enterprise clients. Italy's first and only Salesforce Authorized Training Provider across all major clouds.

  • Training
  • Salesforce
  • Certified

Education

Academic background

AI & LLM Project Leadership

Hands-on delivery of AI-powered enterprise projects using OpenAI GPT, Salesforce Agentforce and Data Cloud

2024 — Present

Salesforce Authorized Trainer

Lutech TenEnigen — Italy's first Salesforce Authorized Training Provider

2019 — Present

6× Salesforce Certified Trailblazer

MC Administrator · MC Consultant · MC Email Specialist · Administrator · Data Cloud Consultant

2018 — 2025

Commerce Cloud

Commerce Developer

2017 — 2018

Oracle DB

SQL Developer

2016 — 2017

Freelance

Developer

2013 — 2016

Bachelor's Degree in Computer Science — Theoretical Informatics

Sapienza University of Rome

2009 — 2012

Let's talk Cloud

Have a Salesforce project, an AI challenge, or an idea to explore? Let's connect.

LinkedIn Email Trailblazer Profile